Strategic Execution Framework

Empowering 1 Lakh Entrepreneurs

Divine Karye & AppD AI have engineered a centralized system to transform MYUVA scheme applications into thriving, operational multi-brand businesses across Uttar Pradesh.

Expansion Target

2,000

Franchise Units

Interest-Free Loan

₹5.0L

MYUVA Integration

Target Margin

25%

EBITDA Threshold

Timeline

90

Days to Launch

Multi-Brand Revenue Synergy

Reducing risk through diversification. Every franchise unit integrates five independent revenue streams.

iQ

iQTM

One Stop Solution Digital Banking & AEPS.

MC

Morsel Café

Neighborhood cafe & Cidhi Tea snacks.

MP

Mr-Puff

Food on Wheels & Premium Bakery.

A1

A-One Salon

Standardized Studio Hair Styling.

HI

Hotage India

Badshah E-Rickshaw Green Mobility.

Cluster Deployment Plan

Targeting 2,000 units across 4 clusters: Foundation, Expansion, Coverage, and Consolidation.

Unit Revenue Split

Targeting 25% EBITDA by strictly controlling COGS and Operating Expenses.

Automated Risk Safeguard

AppD AI integration enforces a strict "No-Go" rule for sites that fail the 15% EBITDA feasibility threshold.

Reject site if EBITDA < 15%

Site Selection
Scorecard Intelligence

Divine Karye utilizes a "High Street Golden Pocket" strategy. We prioritize visibility and foot traffic over expensive mall locations to maximize unit ROI.

Top Factor

Foot Traffic

25% Weight

Critical Factor

Visibility

20% Weight